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Manage a digital influence agency in this strategy-simulation game about modern-day propaganda and advertising.

"A mesmerising dive into the world of public manipulation"
– The Guardian

Manipulate social media and the mainstream news to promote celebrities, market products, and even sway elections. Research, share, leak, and target your way to influence.


  • Control of a business that provides influence for hire, mostly through social media.
  • Missions from a variety of clients: corporations, talent agencies, governments, and others. You choose who you want to work with, and what types of jobs you're willing to undertake.
  • A network of public attention, eager for the next scandal that you (may) choose to break.


During your experience, you might reflect on questions such as:

  • How does what we pay attention to and what we ignore shape reality?
  • Who is manipulating our attention, and why?
  • How is social media shaping news and journalism?
  • How is media used to both promote and fight authoritarianism?

(Or, you might just blithely pursue profit and influence. The choice is yours.)

Influence, Inc. is available now for Windows and Mac

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